I'm an experienced designer and leader with expertise in market and user research, user experience and product strategy, requirements, design, collaborative development, prototyping, usability studies, user learning, organizational scaling, and launch.
I help teams to identify the needs of real people and the business, and then design and build solutions that solve real problems and help both achieve their goals. I enjoy the challenge of making the complex appear simple. I believe that users, whether at home or work, deserve applications that can be used without thinking. The result, many of my designs have stood the test of time resulting in millions of transactions and startups that successful scaled to become mainstream applications.
The interaction between a user and application should be as simple as the conversation between two people where one (the application) is an experienced, effective guide. To facilitate that conversation, I pay close attention to understanding the user's journey and pain points, understanding their language, and then leading the team to design interactions that enhance the work. I leverage my training and experience in writing to ensure the application speaks to them (I have a degree in Journalism).
I've lead efforts for early stage startups and publicly-traded mature companies, I have also done agency work. I built web-based and mobile applications for in a wide range of industries including finance, eCommerce, enterprise collaboration, healthcare, and biotech.
My specialties: product and UX strategy, experience design, user and market research, persona development, requirements, usability testing, heuristic reviews, information architecture, interaction design, journey mapping, story mapping, Agile processes, content strategy, collaborative design, and brainstorming sessions (ideation).
tags: user-centered design, visual designers, contextual inquiry, user experience strategy, interactive prototypes, product management
Women Tech Leaders Panel